media skills training


Overcome the fear of dealing with journalists, being interviewed on television or sitting in a studio with lots of lights and cameras.

We’ll teach you toStop Breathe Think 2

And become a better all around communicator

As you experience our Media Skills Training session we’ll not only provide you with a solid grounding and inside track on the media and how to deal with them, you’ll also gain invaluable insight from our 40 plus years of dealing with media across the globe on how to take charge of an interview and deliver a clearer and more concise message and, above all, give the media what they need, a news angle worth covering.

Glenn Fullerton, past CEO of MB Technologies
As an executive director of the MB Technologies Group …. I worked closely with Gavin and Ingrid at both a holding company and subsidiary level. I found that their honest, insightful and creative flair allowed us to professionally manage our interactions with the media at all levels and during varying market conditions.

Their media skills training and presentation skills course gave me insights into dealing with the media and more than adequately equipped me in confidently addressing the media and answering their questions. Their combined wisdom and insights allowed me to successfully navigate challenging territories whilst adequately and honestly informing the media and gaining the media’s trust. I would have no hesitation in recommending them.

We’ve trained people from companies like Persetel, PQ Africa (now Business Connexion), CellSys, Fujitsu Siemens, Tarsus Technology Group, Ericsson sub-Saharan Africa, Ask Afrika, JunkMail, HP, Sun Microsystems, MB Technologies, Mziiki, Systemsfusion, Acer, Logitech, KWV, AL Indigo, Spycatcher, Ingram Micro, Storgate, KWV, FNB, Liberty, Unilever, ABSA Capital, Anglo American, British American Tobacco, BP, Dube Transport Corporation, Cartrack, Imperial, JSE, Main Street Bank (Nigeria), Shanduka Black Umbrella, StanLib, Standard Chartered, Wesbank and Momentum.

Key take-outs from the Media Skills Training include:
•    Tricks on overcoming the fear
•    How to love the microphone and camera
•    How to stay on message
•    How to get the best out of your body language
•    Understanding the media’s agenda
•    Keeping your own agenda top of mind and staying on track
•    And of course, an increased level of confidence that you can do it!

We’ll also share our gem for the near-perfect interview – the Preparation Triangle.
Duration: 4 hours
Number of attendees: groups of 2 to a maximum of 5

Claire Alexander, Oracle Corporate Communications Manager South Africa
As the regional marketing manager for Sun Microsystems sub-Saharan Africa at the time, I engaged Gavin and Ingrid to run media spokesperson training for my management team. The objective was to provide skills to prepare for media engagements and allow the team to creaet successful and positive interactions through interviews or other direct media engagements.

The finnatical team are well versed in the area of media liaison and communications, and together with their own experience and professional business services, provided practical, hands-on training for our team. Although training a small group, their individual attention and guidance to each participant ensured that each person felt confident and well equipped for media and general public speaking engagements thereafter.

If you’d like to feel greater confidence, drop the fear and rock those interviews call us on +27 11 568 0709 or 086 001 7411 or drop us an email training at finnatical dot com.

We look forward to helping you be the best communicator you can be.